Susan Gregg Koger is
the founder of ModCloth and she founded ModCloth when she was in high school.
She always goes shopping and buys vintage unique cloths and stuff during her
weekends. She is the type that will buy those cute nice pieces even its not in
her size and that made her room in college Carnegie Mellon University turned
into a dorm room with full of amazing clothes and accessories. Because of this,
she decided to start online shop with her boyfriend who is her husband now,
Eric Koger. They decided to set up shop in a house that doubled as their living
space and office since her dorm room was too packed with those retro garb. They
increased their inventory to feed their customers' hunger for retro clothing,
selling vintage-inspired items from indie designers, as well as continuing to
provide shoppers with one-of-a-kind vintage pieces.
Many college students
sell items online to make ends meet during the semester. Little did Susan Gregg
Koger know that, it would turn into a $50 million dollar company and today,
ModCloth has grown into a thriving business of over 275 employees, yet the
small-business feel remains. Susan is still go out there shopping for the most
unique stuff and cloths for her business and she always give advice women everywhere to not afraid and espress their
personal style and interest. Impressively, over ten million women have viewed
the ModCloth website in the last two years.
In 2006, Susan and Eric
graduated from college, and they start working on their business full-time from
their home. They start to think to grow the company and they find ways to
fulfill their dreams. Taking a leap of faith, they raised enough capital to
offer a full inventory of vintage-inspired and indie designs because they know
by selling single and random pieces of vintage clothing will not bring them to
the next level.
After securing the first round
of venture capital in 2008, Susan moved ModCloth to an office in a hip,
progressive neighborhood of Pittsburgh known as the Strip District. Today Eric
runs the business as the Chief Executive Officer while Susan, the Chief
Creative Officer and head buyer, makes all the final decisions about brand,
designs and products.
ModCloth
ModCloth is an online
clothing, accessory and decor retailer that aims to provide a fun and engaging
shopping atmosphere for its customer. Susan does this by interacting with
customers via Twitter and Facebook and requesting customers’ feedback through
the ModLife Blog and product reviews. Website visitors can also vote on
potential inventory with the innovative “Be the Buyer” program. ModCloth Blog that
covers fashion trends, cooking, green living and music. ModCloth carries indie
labels such as BB Dakota, Tulle, EC Star, Stop Staring, Gentle Fawn and Jeffrey
Campbell Shoes. Modcloth now has opened offices in San Francisco.
As the face of
ModCloth, it stands to reason that fans know who Susan is. The first time she
was recognized by a customer was six months ago in San Francisco. “I was walking
in the Ferry Terminal Building and this woman said, ‘Wow! You’re Susan from
ModCloth!’” she says. It was her best ModCloth moment so far.
Achievement
Susan and Eric her
boyfriend ware recognized as the number 2 and number 3 respectively in Inc. Magazine's
30 Under 30: America's Coolest Young
Entrepreneurs. They also were recently named as finalists in Bloomberg
BusinessWeek’s Best Young Tech Entrepreneurs 2010. While Incomediary.com listed
her 22th in Top 30 Richest Young Entrepreneurs. ModCloth’s apparel has appeared
in Cosmopolitan, InStyle, NY Daily News, LifeStyle Weekly, Retro, Pittsburgh
Tribune-Review, Seventeen, People en Español, Pregnancy & Newborn, Lucky,
Us Weekly, Get Married, People Style Watch, and Women’s Wear Daily as well as
European magazines Bilba and Envy.
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